What is mass communication?
The art of disseminating information to a large group of people using a mass media is known as mass communication. It belongs to the category of essential knowledge courses that keep the world functioning. In the modern society we live in, information (knowledge) is power, and timely information is crucial.
Mass communication as a course of study helps achieve that and as such is a very important aspect of our daily lives that we all interact with consciously or unconsciously.
Mass communication is an important part of modern civilization, impacting how we think, behave, and react to the events that define our environment. In every industry there is need for an expert in mass communication, though the services and expertise may differ in delivery it is still aimed at the main goal, which is; communicating that industry, business, events etc (information) to the public.
This read was crafted to breakdown the Origin of mass communication, it’s uses in or everyday life and to our nations and the world at large, the numerous employment prospects provided by mass communication as well as the relevant and related courses of study accessible to individuals interested in a career in this vibrant sector. I hope this gets you well informed
Origin Of Mass Communication
The development of mass communication may be traced back to Johannes Gutenberg’s creation of the printing press in the 15th century. This discovery enabled the mass manufacturing of printed documents, resulting in the extensive transmission of information and ideas throughout Europe. Mass communication has grown over time to incorporate a variety of additional outlets – television, radio, newspapers, magazines, and the internet, social media – and has become a major force shaping our world.
Wilbur Schramm is regarded as the founding father of mass media. He was given the moniker “father of mass communication” for his contributions (in the form of study, documentation, reports, and publications) throughout his lifetime to the development of communication and communicating through mass media.
Importance of Mass Communication
Every single individual has been influenced by mass communication one way or the other. From getting informed about different sectors and their happenings (news, entertainment, businesses, etc) across the globe, to passing information through various mass media outlets in the form of social media. Communicating with loved ones and even relaxation and entertainment.
Effects of Mass Communication to Individuals:
There are various advantages of mass communication for both nations and their citizens. Individuals enjoy access to news, information, and entertainment from around the world thanks to mass communication. It is now essential to keep up with trends, technology, and socio-political changes. Additionally, mass communication fosters creativity, opens up avenues for self-expression, and sparks discussions about social issues.
- It allows the common man to stay informed: Every individual can now keep up with times and trends with the mass communication having so many suitable mediums to pass across information. This can also serve as a means of enlightenment and growth in the social and literal standards of the society.
- It gives a means for expression: The world we live in now is full of different opinions on different subject matters. With societal conflicts happening consistently. Through mass communication every individual can be heard, the minds of a people can be said. Problems in the society can be brought to light, and solutions conferred by those in charge of handling the situation.
- Mass communication directly affects literacy: The study of every other course has been made easier, such that a plethora of information is found on the internet with just and keyword and the click of the search button. This goes for every level of study ranging from the primary to tertiary institutions. There is information available for everyone. The number of online learning communities is also on the increase and with these communities one could easily interact with people of like minds to grow themselves on the subject of learning.
Mass communication is a strategy used by governments to mobilize individuals for both individual and group action, foster social cohesiveness, and shape public opinion. It is a potent force for developing cultural identity and national identity, advancing democracy and good administration, and combating social vices like injustice and corruption
Job Opportunities Found in this Discipline
A course in mass communication opens up a plethora of job opportunities for graduates. These include:
1. Journalism (print, television, or online):The practice of journalism involves acquiring, analyzing, producing, and presenting news and information. The journalist prioritizes the public interest above all else and employs certain techniques, the basis of which is the discipline of verification, to acquire and evaluate what they discover.
2. Broadcasting: Broadcasters read or speak from prepared materials, such as news broadcasts or commercial messages, over radio, television, or other communication means. They work as talk show hosts, host radio shows, anchor podcasts and blogs, among other things. Typically, they are both educational and entertaining.
3. Public Relations: the top management level executive in charge of communications, public relations, and/or public affairs at an organization is known as a public relations officer. They hold up the face of an organization in so many ways; creating publicity initiatives and tactics. creating advertising materials, lecture addresses, and news releases. fostering effective communication with media, the public, and partners.
4. Advertising: People who have completed the course of study may readily get employment in advertising thanks to their skill set. Advertising is directed towards the general public to raise awareness, enhance consumer interactions with the business and product, and subsequently increase sales and returns.
5. Social Media Management: They understand how interactions and a rise in influence on social media platforms function, and as a result, they help to establish authority on these platforms. They are often well-paid for this service.
6. Digital marketing: With the ability to combine the skills of advertising, mass engagement, media planning and strategizing, social media influence, and public relations, digital marketing is a ripe field for students of mass communication. They are able to adapt to and modify several aspects of it, such as affiliate marketing, social media marketing, and content marketing.
There are several other opportunities available and only just a few were listed above.
Related Courses of Study to Mass Communication
Several courses of study are closely related to mass communication, including:
2. Public Relations
4. Digital Media and Communication
5. Film and TV Production
6. Communication Studies
7. Multimedia Design
In conclusion, mass media has shaped our everyday lives in ways we never could have anticipated, becoming a necessary component of contemporary society. It has developed into a subject of study that provides a variety of work prospects and degree programs, equipping graduates for many profitable and fascinating occupations thanks to its wide chances for creativity and self-expression.